A Look At Alt Tag Images In SEO

When it comes to doing SEO, many people think that all that matters are your backlinks, on-page content and the technical factors of your website. However, that’s not true and you actually need to do SEO on the images on your site. Alt tag images in SEO are the words that come up in the event that your image doesn’t load. There is also something called the image title tag and these are the words that come up when you hover your mouse over the image. Now, you may be wondering what is the importance of these tags and why they are necessary.

The alt tag for your images is extremely important, because web crawlers don’t actually “see” the images. While humans can easily see and identify what the contents of images are, Google cannot. As a result, the alt tag was created so that you can add in a description of the image so that the web crawlers can understand what the image is about and factor it in the ranking process. Machine learning has improved drastically, however, it is a long time before crawlers are able to identify what images contain without these alt tags.

Now, when you create alt tags for your images, you may be tempted to write a very descriptive text. However, when it comes to SEO, it is best to make it brief and use keyword rich words. For example, if the page that the image is on is targeting golden retriever puppies, then a good alt tag for the image would be “golden retriever puppy playing”. A not so great alt tag would be “puppy” since it is not descriptive enough and does not contain your main keywords. On the other hand, you should not keyword stuff your alt tags and an example of a bad alt tag would be, “dog, puppy, terrier, golden, retriever, dogs, puppies.”

You may be wondering, exactly how and where do you add the alt tag text onto your images. If you’re using WordPress, this can be done when you upload the photo. There is usually a couple of text boxes where you can input the title, caption, alt text and description. The alt text refers to the alt tag and the title is the image title tag.

It is important that you choose the correct file format when you upload photos onto your website. There are basically three different formats that you can use and these include png, jpeg and gif. Jpeg photos are lower quality and png photos are high quality but they typically have a large file size. The gif photos are for small looping animations. When you upload an image onto your site, it is essential that you compress the file so that it is under 100KB while retaining a good quality. This will ensure that your page loads quickly which is good for the user and your rankings.

In closing, we have just looked at alt tag images in SEO. Be sure to always add optimized alt and title tags to your images and this will go a long way in helping you to get better rankings in the SERPs.

Houston Business Laws That Every Company Has To Follow

Houston has very specific laws for business activities in the city. Every company and business has to abide by those laws in order to operate. Any violation of the laws will have very serious consequences. So, if you are planning to start a business in this city, make sure you follow the business laws given below to avoid any charges against the activities of your company:

1. Registration of the business name

Your first course of action will be to register the name of the business. It can be a sole proprietorship business or general partnership or you may be in a general partnership doing business under another name that is different from the owner. Whatever you decide to do, you need to register the name first before going into any further paperwork. If you will be running a sole proprietorship or partnership under a different name, you need to get a DBA Certificate or Doing Business As Certificate.

2. Sales Tax Permit

The Texas Sales & Use Tax permit is a must for any business operating in Houston. It has to be obtained from the Texas State Comptroller Office. The good thing about this permit is that you don’t have to pay any fees to get it. However, you may have to post a security bond, depending on the business that you will be conducting. Additionally, there might also be a Franchise Tax if you have taken the franchise of any brand. This is a privilege tax on companies that are conducting business activities for a bigger company outside Texas.

3. Federal Tax Identification Number

This is an Employer Identification Number that is equally important as the business registration name. The EIN is used to check the tax accounts of all the business owners and also businesses that don’t have any employees but operating in Houston. You will not have to pay any fees to get the EIN but it is important that you start your business activities after obtaining this number so that all your purchases and sales can be identified and the tax calculated accordingly.

4. State Sales Tax Permit

This will be valid if you are starting a real estate business in Houston, Texas. There will be 6.25% tax levied on the sale of any personal property. You will have to get a Sales Tax Permit if you are involved in the buying, selling, or renting any property or any products or services that come under this tax bracket. Companies that are registered as a corporation will have to pay an additional Franchise Tax. There are hefty fines if you are found guilty of operating without a Sales Tax Permit. You may have to pay up to $500 per day for the number of days you have operated without the required permit for the business activities.

Now that you know the business laws in Houston, make sure you consult with a business lawyer so that he/she can guide you with all the necessary paperwork and documentation to start the business.

Advantages of SEO Keyword Tracking Tools

Keyword research is without a doubt one of the most important tasks when it comes to search engine marketing. If you’re a content writer, then you’ll agree that knowing about the most popular keywords help with creating trendy posts for organic web traffic. That’s why SEO keyword tracking tools can help you reach potential clients by telling you how they search for the products or services that you are offering.

Here are some of the advantages of using SEO keyword research tools:

They are Ideal for Keywords Relevance

Is a certain keyword relevant to the content of your site? How much is it worth to your site? In the world of online marketing, there’s nothing more important than having key phrases that are relevant to your content.

When users search for something on Google using certain terms, will they be able to come across what they’re looking for on your website? Will they be happy with what you’re offering? Will the leads convert and help you reach your business goals? That’s why keyword relevance is imperative and can’t be overlooked.

This is where utilizing keyword research tools can be quite beneficial as they enable you to research the niche, learn the constantly changing nature of keywords and provide content that people are actively seeking on the internet.

They Help Identify Plus Target Profitable Niches

Keyword research doesn’t just help you know what people are looking for on the internet but also helps you evaluate the size and potential of the niche for any product or service. The internet might be full of competition, but there still exists untapped and ripe niche opportunities. The more keywords generated by a key phrase tracking tool, the higher the chances of uncovering the opportunities.

For example, millions are looking for terms like ‘Top Niches that Can Help Make Money on the Internet’. However, for you to know which terms to target, it is important to understand not just the demand for a certain phrase, but also the work needed to gain high rankings.

Huge brands often take the first 10 results and if you are just starting out, it’s going to take significant effort to rank high. That’s why it is also important to know keyword density difficulty so that you can put your efforts in easy but profitable markets.

They Help You Evaluate and Know What Your Competitors are Up To

There is no denying that one of the best ways to know what your rivals are doing right is through SEO keyword tracking tools. Phrases that have low competition but high search volume tend to bring a quick and significant return on investment (ROI). However, without a precise measure of competition for a certain keyword, it is impossible to get the full picture.

The search engines marketing domain is very competitive, making it hard to get on the first page of search engine results pages or SERPs unless you are working with a the best SEO company. However, these tools provide various metrics that allow you to uncover keywords that are worth competing for.

Getting Under The Skin Of Houston – Things To Do

Houston is one of the most fascinating cities in the United States. it has a wealth of things to do – attractions for the young and old, the singles, couples and families with young children – in fact it’s not too much of a leap of imagination to think that there is absolutely no reason for anyone to be at a loss for something to occupy their time when they are in this great city. Not only has the city got some of the best nightlife in America and some incredible places to dine, but it also has both indoor and outdoor attractions that will suit the interests and lifestyle of almost anyone. It doesn’t matter if your are in search of something cerebral, something that will allow you to enjoy the natural environment or simply to spend time with friends and family in stimulating surroundings Houston will have something to offer.

Let’s take a look at some of the choices that are available.

Firstly, there are plenty of ways to enjoy the great outdoors in Houston. One of the most relaxing of these is to take a trip to Buffalo Bayou. This is a waterway that stretches for 52 miles from Katy Texas and through Houston’s River Oaks region. There is a 10 mile stretch in Houston that has been remodeled to offer exceptional walking, hiking and biking opportunities in this green space. But that is not all that Buffalo Bayou has to offer. There are skateboarding parks, playgrounds and picnic areas. There are also places which have been set aside for people to enjoy the company of their canine companions. Food trucks offer plenty of opportunity to refuel for further exploration.

No exploration of Houston would be complete without a visit to the Johnson Space Center and Space Center Houston. It is here that astronauts are trained and various other NASA functions are carried out. It is also a place where visitors can immerse themselves in the excitement of NASA’s space program. Those visitors are invited to explore the 250,000 square foot ‘educational entertainment complex’. It is here that those with an interest in subjects as diverse as robotics, the shuttle program, the Apollo missions and many other aspects of NASA’s operations will find themselves entertained and educated in a way that is simply world class.

For those wanting to get a true taste of Houston and the surrounding area there can be no better way to do that than to take part in one of the many culinary tours that are on offer. These tours offer explorations of the many flavors that make up the dining landscape of Houston. These range from Latin American, Asian, Mexican and of course the uniquely Texan take on some of America’s favorite tastes. There are walking tours and also chef led tours that offer fascinating insight into the history of the various cuisines that have influenced Houston’s modern dining scene.

These attractions only scrape the surface of what is available to those who want to explore Houston. It is the sort of destination that rewards those with varied interests. Put it in your bucket list of places to visit.

A Quick SEO Tutorial For Beginners

Search engine optimization has become so complex over the years that it’s difficult to include everything in this quick SEO tutorial for beginners. However, we will attempt to include some of the core concepts in order to give you a taste of what’s involved in optimizing a site to get top rankings in Google.

SEO Tutorial for Beginners

The basic goal of search engine optimization is to give Google what it wants. Keep in mind that Google’s goal is to provide the most relevant answers to their users. There are billions of webpages included in Google’s index and they use more than 200 factors to figure out the most valuable content related to a query. All of these 200 factors can be broadly divided into on page and off page factors.

On Page Factors

This category of factors include everything that is under the control of the Webmaster. Some of the examples of these factors are meta tags, headings tags, meta description, quality content, website speed, user experience, schema markup, internal link structure and a variety of other factors.

If you already have a website, the best way to begin optimizing on page factors is to use various tools available online to do a complete audit of the website. These tools will provide a report outlining the problems discovered with various webpages of your website. It may include optimization of meta tags, title tags, adding tags and various other such things. However, none of the tools available today can figure out the quality of the content present on a web page as well as the overall user experience.

The problem with content quality is that everyone has a different definition of quality. Most of the experts in the industry agree that quality simply means content that satisfies the users with regards to their query. It should provide them the information they are looking for.

There is a common misconception that quality is related to a number of words on a webpage. While longer articles do tend to rank better but only if the content is useful and helps users. A 2000 word article that merely provides superficial information is not high quality content. For instance, if you are publishing a guide on buying coffee machines, you should try to cover every single aspect related to buying coffee machines for different needs.

Another important part on page SEO is user experience. User experience not only helps with SEO but also with conversion rate. Try to make it as easy as possible for users to navigate your website through the navigation menu or through links on the sidebar.

Off Page Factors

This category mainly deals with links from other website. In simple terms, it’s a popularity contest. However, sheer number of links doesn’t matter and again, the quality of websites linking to your website matters much more. Therefore, you should try to obtain links from other authority domains such as popular news websites, popular blogs in your industry or popular research publications among others.

Conclusion

Overall, webmasters should focus on creating a website that is useful for their visitors. It should provide the required information in a way that is easy to understand and easy to navigate for the users. High quality content is the foundation of a well optimized website. So, focus on creating useful content and use available tools in order to optimize your website and to gain higher rankings in the search engine result pages.